A vibrant cultural architecture celebrating the culinary and creative heritage of Ibadan.

Sector: Culture / Event Branding

Discipline: Brand Identity, Illustration System, Spatial Design, Collateral

Amaland was conceived as a unique cultural showcase designed to immerse audiences in the vibrant heart of Ibadan. The vision for the project extends beyond a traditional event; it serves as a platform to elevate the city’s globally admired culinary heritage, specifically the iconic Amala dish while weaving in a kaleidoscope of indigenous foods, music, fashion, and creative expressions. The design challenge was to construct an identity system that honored this deep-rooted civic tradition while projecting a modern, global energy.

The Visual Identity

The AMALAND logo operates as a dynamic, dual-focus system. At its core is a bold, dimensional wordmark that ensures strong brand recognition and versatility across various mediums. This typographic foundation is paired with lively, custom illustrations of Ibadan’s defining cultural icons. By combining these structural and illustrative elements, the identity creates a cohesive visual story that perfectly balances historic tradition with a modern, celebratory vibrancy. It transcends basic event branding to become a lasting symbol of Ibadan’s civic pride, culture, and global aspirations.

The Design System & Application

To create a fully immersive festival experience, the visual language was expanded across a wide array of physical touchpoints, utilizing a rich, culturally resonant color palette anchored in deep reds, earthy mustards, vivid greens, and blues.

• Custom Iconography: We developed a detailed suite of illustrations that double as dynamic sticker packs, featuring prominent local symbols such as Bower’s Tower, Mapo Hall, Cocoa House, and the iconic Ibadan Micra taxi.
• Spatial Design & Merchandise: The branding is designed to scale seamlessly. It adapts to highly wearable merchandise, including branded hoodies and modular tote bags, as well as large-scale environmental applications like the festival’s immersive entrance archway.
• Festival Currency: To further enclose and elevate the event experience, we designed custom “festival money,” functioning as an exclusive currency specifically minted to be spent solely on the festival grounds.